INTRODUCTION
HLFPPT is the franchisor responsible for selecting, engaging and managing the potential franchisee hospitals.
HLFPPT identifies a potential Health Facility after a thorough screening which includes both field and institutional (technical and managerial aspect) assessment.
HLFPPT support the franchisee and its providers through various value propositions such as capacity building on clinical, managerial and quality assurance protocols for delivering MCH & FP Services, augment institutional image through enhanced branding, actively engaging community through various activities , establishing referral linkage to complete the continuum of care. Franchisee is also supported through manpower for effective handholding by deploying Merrytarag Workers (MTW) and Outreach Workers (ORW).
HLFPPT is the franchisor responsible for selecting, engaging and managing the potential
franchisee hospitals. HLFPPT identifies a potential Health Facility after a thorough screening
which includes both field and institutional (technical and managerial aspect) assessment.
HLFPPT support the franchisee and its providers through various value propositions such as capacity building on clinical, managerial and quality assurance protocols for delivering MCH & FP Services, augment institutional image through enhanced branding, actively engaging
community through various activities , establishing referral linkage to complete the continuum
of care. Franchisee is also supported through manpower for effective handholding by deployingMerrytarag Workers (MTW) and Outreach Workers (ORW).
Innovative and Integrated Approach
Standardized Services
Quality Assurance
Affordable Services
Innovative and Integrated Approach
Innovative and Integrated Approach, combining 4 main domains-Demand creation; Service delivery by leveraging existing private sector infrastructure and use of Information, communication, technology and capacity building for increasing system efficiency.
Standardized Services
Standardized Services by ensuring uniform clinical and operational protocols across all franchisees.
Quality Assurance
Quality Assurance by regular capacity building of the team and medical audits at regular intervals.
Affordable Services
Affordable Services at assured cost for maternal health Services which help in overcoming the dilemma for seeking care from the private maternal health centers. The pricing is done to ensure that the cost of the Services offered under MGHN would be around 40-50% lower than the existing private market costs. There by ensuring the affordability of MCH & FP Services especially for the poor and marginalized communities.
Marketing and Promotion Strategy for branding and for reaching out to the target population for both products and Services for family planning and MCH. High margin products have been provided to the clinics to ensure the continuation of the availability of the products. In addition, the Merrytarang members were engaged and capacitated as depot holders for basket of socially marketed health products. This would enable the marginalized communities to access key health products at affordable prices at their door steps.
Following are the major support areas provided to the franchisee:
1
Internal and external branding of the hospital
2
Training & Capacity Building of the hospital staff (Clinical & Non Clinical)
3
Outreach Activities such as fixed day Services (FDS) and God Bharai
4
4. Development of Referral Network
5
HMIS Support
6
Quality Assurance & Medical Audit
7
Facilitating Corporate Tie Ups
8
Management Development Program (MDP/ CME)
9
Facilitate Network with Health Schemes & Partnership such as government PPP schemes like Hausala Sajheedari
Merrytarang Workers:These are community based health workers called Merrytarang members or Merrytarang workers or L-3 workers. In some areas they are the local ASHA workers who are well trained and accepted by the community. They are ground level workforce for the MGHN with an objective to improve community’s engagement with the program so that community will be aware and utilize the services that are being rendered by the MGHN facilities. In order to enhance the utilization of the health facilities, the L-3 workers conduct monthly group meetings, facilitate outreach activities and undertake household visits to women of reproductive age, specifically pregnant women and women within the reproductive age group. They would counsel these women and their family members about care during pregnancy, birth preparedness and complication readiness, safe delivery, newborn care and various FP methods available. In case of high risk pregnancy, L-3 workers refer pregnant women to nearest appropriate franchisee facility and do necessary follow-ups. L-3 also undertakes Social Marketing of MCH and FP products like pregnancy test cards, condoms, oral contraceptive pills, emergency contraceptive pills and sanitary napkins. L-3 also collects critical project related information such as data base of all pregnant women and their MCH & FP Service status and maintains records for HLFPPT.